Work with a funder that cares about your business.

Established in 2013, Praetura Asset Finance was the first truly independently owned asset finance company to enter the UK market place in 15 years. Formed specifically to concentrate on the needs of the SMEs our funding is here to help.

We have brought the personal touch back to asset finance and are proud to be a consultant lender working in partnership with British businesses, structuring funding solutions to meet the specific needs of each individual company.

Our People

Meet the sales team.

The time, knowledge and expertise of our team are all extra resources at your disposal.

Covering the whole of the UK, our sales team are asset finance funding experts, here to work in partnership with you to help your business flourish – led by our Commercial Director, Ric Simmons.

Dan Heald

National Sales Director

Dan Heald has been an integral part of our sales team from the very beginning of the Praetura Asset Finance story and boasts over 20 years experience in the business finance sector; having previously worked at Close Business Finance, Hitachi, Bank of Ireland, Parkinson Business Finance and GE Capital.

As well as leading ‘Team North’, Dan is responsible for building relationships with brokers and businesses in the Midlands.

Fun fact: one of Dan’s prized possessions is a signed picture of himself with Big Duncan Ferguson.

Paul Mountain

Regional Sales Director

Paul ‘Rocky’ Mountain joined the Praetura team in the summer of 2014. The ‘elder statesman’ of the sales team, Paul recently celebrated his 35th year working in the finance sector, having previously held positions at Metro Bank, SME Invoice Finance and Bibby Asset Finance (to name just a few).

Rocky looks after brokers and businesses across the North East of England.

Fun fact: Rocky is also a qualified football referee and can relate many a situation to something that once happened during a Preston North End football match.

Will Brazel

Regional Sales Director

Starting life at Praetura Asset Finance on our Graduate Business Development Programme (following studying Economics at University College, London), Will became a fully fledged member of our sales team at the beginning of 2018.

Will is responsible for building relationships with brokers and businesses across Lancashire, Cumbria, Greater Manchester and Merseyside.

Fun fact: as well as teaching the team the right way to eat a banana, Will is a self-taught street magician.

Lucy Oakenfull

Regional Sales Director

Lucy joined the Praetura Asset Finance sales team in May 2022, bringing with her over seven years’ experience working in the asset finance industry, having previously held business development positions at Dawson Group and Paragon Bank.

Lucy’s focus is on building relationships and working in partnership with brokers and their SME clients across London and the South East of England.

Fun fact: after travelling across America, one of the photos from that trip, of Lucy at the Grand Canyon, made it onto a travel company brochure and website!

Dylan Fahy

Regional Sales Director

Dylan joined Praetura in the summer of 2019 as a member of our Graduate Business Development Programme, following studying for a bachelor’s degree in philosophy and a master’s in religion, culture and society at the University of Central Lancashire.

Dylan’s business development focus is based on working in partnership with asset finance brokers, business finance advisers and their SME clients across Scotland, Northern Ireland and North Wales.

Fun fact: Steve Coogan’s brother was Dylan’s history teacher in college.

Guy Wadsworth

Regional Sales Director

Guy has been a part of the Praetura Group since 2019 and has taken on additional responsibilities within Praetura Asset Finance’s sales team over the past couple of years.

Well known throughout the industry, Guy’s asset finance career spans over 30 years, having worked in senior positions at the Davenham Group and Mistral Asset Finance, before joining the Praetura family.

Within the Praetura Asset Finance sales team, Guy is responsible for assisting brokers, advisers and their SME clients across South Yorkshire and the North East of England.

Rohina Ali

Business Development Manager

Rohina is the latest recruit to Praetura’s Business Development Graduate Training Programme and joined the Praetura Asset Finance team in November 2021.

Working alongside National Sales Director Dan Heald, Rohina is responsible for building relationships with brokers across the Midlands, to enable more SMEs to take advantage of the many benefits of the funding available and the assistance offered when working in partnership with PAF.

Conal Myers

Business Development Manager

Conal is another alumni of the Praetura Asset Finance Graduate Business Development Programme and joined us back in the summer of 2018 following graduating from UCLAN with a first class degree in Sports Therapy.

Conal has been looking after developing business in the Eastern regions of the South of England for PAF since 2020.

Fun fact: Conal lived in America from the age of five to 13 and played youth team football for the US of A!

Tracey Hartley

Internal Sales Manager

With over 35 years’ experience working in the finance industry, Tracey joined the Praetura team in the Autumn of 2021. Well known to many throughout the asset finance industry, Tracey made the move from our Operations team to become Internal Sales Manager in February 2023.

Tracey is responsible for managing the internal sales function and building relationship with brokers and advisers across the whole of the UK and is at the heart of the Business Development team.

Fun fact: Tracey’s prize possessions are a photo with Gino DiAcampo and a signed cookery book!


Don’t just take our word for it.